Is your brand message clear? A 30-minute audit to find out
Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best....
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REMAX settles buyer commission lawsuit for $8.5M
The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month....
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CMLS slams ‘false narrative’ as coming-soon partnerships spread
The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction....
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The ‘secret profit’ trap agents don’t realize they’re walking into
“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences....
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Mastering organization: The key to strengthening your bottom line
Jonathan Spears shares why organization is one of the most powerful and often overlooked drivers of real estate business growth....
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Zillow adds 24 more brokerages to pre-market listings partnership
The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29....
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Zillow goes ‘AI mode’ with new home search assistant
Zillow has released AI mode, a new search assistant that answers buyers' and renters' listing and market questions. ...
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How this agent closes $100M on basics while everyone chases AI
In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate....
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Luxury homes aren’t just trophies anymore — they’re wealth strategy
Affluent buyers are approaching property less as a status symbol and more as an asset tied to lifestyle, identity and long-term wealth....
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Nominations open for Inman’s Future Leaders in Real Estate
The award recognizes professionals under 40 who are making significant contributions to the real estate industry....
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